YouTube begins pre-sale of the NFL Sunday Ticket subscription today. The company sells the add-on to YouTube TV Base subscription subscribers for $249 for the season. The company is also offering NFL Sunday Ticket and NFL RedZone bundles for $289 for the season during presale.
The streaming company will raise the price for both packages by $100 once the presale period ends on June 6. Users get access to all local, national and out-of-market games.
By comparison, DirecTV, which had the rights to stream NFL Sunday Ticket since 1994, charged $293.94 per season for the basic package and $395.94 per season for the NFL Sunday Ticket Max package with additional content.
Last year, YouTube began selling subscriptions to other streaming providers through its Primetime Channels offering – this is different from YouTube TV add-ons. The Google-owned service will also sell NFL Sunday Ticket through this store at the presale price of $349 and the sale price of $449. The NFL Sunday Ticket and NFL RedZone bundle will cost $389 during the presale period and $489 afterward.
YouTube acquired the streaming rights to NFL Sunday Ticket last December in a deal reportedly costing Google as much as $2 billion per season.
Last month, the company announced a feature under early access called the “Multiviews” feature. It allows users to watch multiple streams in mosaic format on one screen. YouTube said it will enable this feature for NFL Sunday Ticket streaming.
The company also promises a long list of features such as unlimited DVR storage, personalized recommendations, the ability to hide key games, NFL Fantasy data, real-time stats, and spoilers on YouTube TV. In addition, multiview and keyplay features are coming to Primetime Channels.
“Users who subscribe through Primetime Channels will see live NFL games prominently featured in their feeds, so they can get into the action quickly on game days, right on YouTube. We’re also working on adding store integrations so viewers can easily purchase merchandise to support their teams, and social features that YouTube users are already familiar with, such as chat, polls and more,” the company said in its announcement.