Spotify is launching a new integration with BeReal that allows users to include what they’re listening to on Spotify in their BeReal post. BeReal encourages users to take a photo with their front and back cameras at a random time every day to show an authentic version of themselves. Spotify says its integration with the company adds an extra layer of authenticity to its daily posts.
You can link your Spotify and BeReal accounts by tapping the music icon that appears before posting a BeReal. Or you can navigate to your settings in the BeReal app and tap “music” and follow the prompts to connect the app to Spotify.
Once your accounts are connected, the app will automatically fetch the song or podcast you’re listening to on Spotify the moment you capture a BeReal. You’ll see the cover art of the audio you’re listening to at the bottom of your camera lens. If your friends’ posts contain audio, you can listen to a preview of what they’ve shared.
“Spotify is built for moments of daily inspiration, discovery and interactivity. It also creates the playlist for your daily life,” Spotify wrote in a blog post. “BeReal is designed to capture authentic moments in your daily life and share them with your closest friends. Combining audio from Spotify with BeReal adds another layer of authentic personalization and connection to your BeReal.”
Starting today, BeReal and Spotify users on Android and iOS in select markets, including Canada, Mexico, Brazil, Australia and the US, can access the integration. The companies plan to bring the integration to more countries in the future.
The integration comes at a time when the hype around BeReal is slowing down considerably. The number of people using the app on a daily basis has dropped 61% since the peak, from about 15 million in October to less than six million in March, according to analytics firm Apptopia.
The photo-sharing app was quite popular last year and took the social media by storm with its attempt to provide users with a more authentic photo feed compared to the curated aesthetic found on Instagram. The app’s success led major social media platforms, such as TikTok, Instagram, and Snapchat, to rush to clone the app within their own products to capitalize on its popularity.
BeReal’s new integration with Spotify probably won’t be a huge turning point for the company, but it could push current loyal users to engage with the app in a new way.