Twitter on Wednesday announced the ability to post longer tweets for paying users. So instead of being limited to 280 characters, Blue subscribers can post tweets that are up to 4,000 characters long. The same limit applies to quoted tweets and replies. Twitter said people can post media such as images or videos alongside long tweets.
While only Twitter Blue subscribers can post long tweets, all users can read them. You’ll only see the first 280 characters on the timeline, and if you’d like to read more, you can click “Show More,” as shown in the tweet below.
The introduction of the format means people who buy subscriptions may be tempted to post longer tweets instead of threads. But with non-Blue users still posting threads, this can get messy and confusing.
Twitter also said on its Blue support page that it will soon cut ads for Blue subscribers in half. Elon Musk has also previously talked about a more expensive subscription with no ads.
Previously, Twitter Blue also introduced the ability to post 60-minute videos. Musk certainly wants bloggers and creators to post their content on the platform, but at a price, of course.
Twitter Blue also expanded to India, Brazil and Indonesia, making it 15 markets where the subscription is available. In India, Twitter Blue costs ₹650 ($7.87) per month, which is much higher than the price of other subscriptions like YouTube Premium, Spotify or Apple Music. All of the latter cost less than $4 per month. In comparison, Netflix’s highest plan, which allows you to watch the streaming services in 4K quality on four screens, also costs ₹ 650 per month.