TikTok is experimenting with a new tool that will allow users to create generative AI avatars, the company confirmed to AapkaDost. The new tool was first noticed by social media consultant Matt Navarra. The tool is not generally available and is currently being tested in a few select markets, the company said. With this test product, TikTok is essentially building a Lensa-like app right within its platform.
Once users access the tool, it will prompt them to select between three and 10 photos to create avatars, according to screenshots posted by Navarra. You can only use the tool once a day and each time you use it it generates up to 30 avatars.
After uploading your images, you can choose up to five different styles for the tool to use when generating your avatars. Navarra notes that it takes a few minutes for the app to generate the AI avatars. You can then choose to download one or more of the AI avatars. You have the option to share an avatar to your TikTok story or upload it as your profile avatar.
“We are always thinking about new ways to add value to the community and enrich the TikTok experience, as we continue to build a safe place that entertains, inspires creativity and encourages culture,” a TikTok spokesperson said in a statement. an email to AapkaDost. “In a few selected regions, we are experimenting with a new way to take profile pictures and share them with the TikTok community.”
While the styles with TikTok’s tool are more limited than what you can get on Lensa, a paid app, the results are impressive.
Photos that violate TikTok’s Community Guidelines cannot be used to create avatars, and photos uploaded will be moderated by the app’s content moderation systems. TikTok deletes all photos uploaded by users after a short time.
TikTok says the features it’s experimenting with don’t always end up in the final product, and for features that do, they may look and feel different by the time they’re widely launched.
Last winter, Lensa climbed to the top of the US App Store charts when users around the world posted artistic renditions of themselves they generated in the app. In response to the app’s success, consumer demand for AI operations had pushed numerous other “AI” apps to the US App Store’s top charts. At the time, the top three spots in the US App Store were all held by AI photo editors.
Given the success around generative AI avatar tools, it’s no surprise that TikTok wants to include its own version in its platform. Of course, the success surrounding AI photo apps comes with controversy, as artists have raised red flags about apps like Lensa AI sampling their work. TikTok is probably trying to avoid such controversy by experimenting with a limited tool.
It’s worth noting that this isn’t the first time TikTok has built and integrated its own limited version of a popular AI app. In August 2022, the company introduced an in-app text-to-image AI generator that allows users to type a prompt and receive an image to use as a background in their videos. The filter was released in response to the popularity of OpenAI’s DALL-E 2 text-to-image AI generator.