Strava launches integration with Spotify to let users listen to content while tracking activity

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Strava, the activity tracking and social community platform used by more than 100 million people worldwide, has announced a new in-app integration with Spotify. The integration allows users to easily access music, podcasts and audiobooks from the Strava app while tracking activity.

Starting today, users can play, pause, resume, skip, and browse Spotify content from the recording screen on Strava. With this new integration, users no longer need to switch between the two apps when customizing the content they listen to.

“We are excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform,” said Mateo Ortega, Strava’s Vice President of Connected Partnerships, in an emailed statement. “This new feature solidifies Strava’s position at the center of connected fitness and continues to demonstrate the strength of Strava’s global community of active people.”

In a statement, Spotify VP of Business Development said that one of the streaming service’s biggest goals is to be everywhere listeners are, and that this integration with Strava is one of the ways listeners can seamlessly connect with the music and audio on it. platform. .

Spotify isn’t the only popular app that Strava has recently launched an integration with. A few months ago, the company partnered with Snap to launch a new Lens that allows users to share their fitness journey on Snapchat. The Strava Activity Lens works by connecting directly to your Strava profile, giving you access to stats and activity maps from your recent workouts.

Founded in 2009, Strava has made a name for itself as one of the leading activity tracking services. It’s also a social network for fitness enthusiasts as you can share your races and workouts with friends and followers on your Strava feed. You can also post photos, build communities, and leave compliments and comments on other people’s activities.

Today’s announcement comes as Strava recently acquired Fatmap, a European company building a high-resolution 3D world map platform for the outdoors. The ultimate long-term goal for Strava is to integrate Fatmap’s core platform into Strava itself.

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