Spotify today launched a new feature called Niche Mixes that lets you create your own personalized mixes from just a few words of description in the Search tab. For example, you can type in an “activity, mood, or aesthetic,” the company notes, then add the word “mix” to generate the custom playlist. This new feature is available to all free and premium users in English starting today.
The company describes this feature as “a set of personalized playlists that playfully combines everything our mixes offer.”
“We give listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of,” Spotify said in a blog post.
This feature allows users to instantly generate a playlist for almost anything. For example, you can search for ‘Feel good morning mix’, ’90s running mix’ or ‘driving singalong mix’. The niche mixes are labeled “Made For You” below the name in search results.
You can find these playlists under “Your Niche Mixes” in the “Made For You” hub under search after they have been created. Moreover, Spotify proposes a carousel of 5-10 niche mixes created for you and updated every day.
Spotify suggested a few niche mixes to help users get started, including the Cottagecore Indie Mix, Bubblegum Pop Mix, Discofox Mix, Feel Good Driving Mix, Fun Road Trip Mix, Travel Mashup Mix, and others.
Spotify wants you to be creative with your prompts by entering decades, activities, or vibes to get results. In tests, AapkaDost reporters found that the feature was able to generate a large number of results. Even typing the words “shower mix” into the search box returns rows and rows of possible mixes, demonstrating the possible scale of the function.
However, you may run into keyword combinations that return no results if they aren’t terms that can’t be linked to music in some way. Plus, there are some coverage gaps, as the service was able to return a “cooking mix,” for example, but not a “cook dinner mix.”
The streamer wouldn’t be the first app to try out a function that generates a list with a prompt. An app called LineupSupply renamed itself Playlist AI and added a playlist generator that works through text input – something that may have prompted Spotify to develop this feature. However, the feature is not AI-powered despite its initial appearance. Spotify tells us it’s powered by the company’s personalization technology and algorithms.
Spotify has been revamping its app with a number of AI-powered features in recent weeks. In February, the company launched an AI DJ feature, which plays personalized songs along with AI-powered spoken commentary.
Additional Reporting: Sarah Perez; TC also corrected a typo mixing “5-10”, not “5-19” as previously stated.