Snap today offered an update on its AR Enterprise Services (ARES), the company’s recently announced initiative aimed at providing AR tools and expertise to companies looking to use Snapchat’s technology in their own websites and apps. At the Partner Summit on Wednesday, the company showed partners its Shopping Suite, which includes features such as AR Try-On and 3D product viewing, among other features, and announced a new offering called AR Mirrors that aims to bring AR technology to physical screens into the real world.
Coca-Cola is using the technology to make an AR vending machine, and other retailers, including Men’s Wearhouse and Nike, have been testing the product, Snap said, noting that the technology would now become part of ARES.
The company first detailed its Shopping Suite during the official unveiling of ARES in March, explaining how companies can use the features on their ecommerce sites and apps. Among the nearly six features included in the suite are those that allow users to view products from all angles, get fit and size recommendations based on their body shape, and others to use AR experiences to create things like clothing, accessories or accessories virtually. shoes. Snap famous customers who used the range of tools, including sunglasses retailer Goodr, clothing company Princess Polly, and Mongolian manufacturer Gobi Cashmere, to name a few.
Snap noted that Goodr found that their customers were 81% more likely to add products to their cart after using AR Try-On. They also saw a 67% increase in conversion for mobile device users, leading to a 59% increase in revenue per customer. Princess Polly made over 50 million fit and size recommendations and saw a 24% lower return rate when they used Snap technology. Gobi reported that Snap’s features led to 4x conversions.
Also demonstrated today was Live Garment Transfer, a tool that makes AR asset creation easier for retailers by allowing them to upload 3D assets into Lens Studio. The retailers can create a lens that superimposes a 3D animated piece of clothing in real time on what users are wearing, without the need for any special tools.
Businesses access the Shopping Suite solution through a front-end dashboard and back-end infrastructure where they can create and manage their AR assets, build AR experiences, manage 3D asset catalogs, and deploy the Shopping Suite SDK. Meanwhile, Snap provides an in-house team that helps customers with onboarding and using the suite’s features.
Now, Snap’s ARES line of business will expand with yet another new option, with the launch of AR Mirrors, announced today.
This offering brings AR features to physical spaces and events, Snap says, enabling customers to play in the real world with AR, such as in brick-and-mortar stores. The product is focused on attracting customers and improving the in-store experience, although it may not become a significant business given the kind of one-off nature of these types of experiences.
Snap says Men’s Wearhouse and Nike have been using their AR mirrors in stores. It currently has an AR mirror in a Men’s Wearhouse store to get shoppers ready for the prom and wedding season and says Nike, which was its first pilot tester last fall, will launch AR mirrors for shoes in stores later this year. shops will test.
The company also cited studies showing that brands using AR in stores are 82% more likely to be recommended and 85% more likely to inspire future purchases.
Snap added that it is now working with Coca-Cola on an AR vending machine where users can step forward and use hand gestures to control what’s on the screen. The machine is a prototype, but is designed to merge the physical and digital experience, the company said.