Snapchat today announced that it is introducing two new features to its Sounds product, allowing users to add licensed song clips, TV and movie clips, and their own original audio to their Snaps and Stories.
The company is launching a feature designed to allow users to find relevant sounds to complement a lens. Now when you apply a Lens to a photo or video, you can tap the Sounds icon to access a list of relevant sounds to add to your Snap. The new feature is rolling out worldwide on iOS and Android.
Snapchat is also rolling out a feature that allows users to create montage videos that automatically play to the beat of audio tracks from the Sounds library. Users can choose from 4-20 photos/videos from their camera roll. The feature is rolling out globally on iOS and coming to Android in March.
“By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends,” said Manny Adler, Head of Music Strategy at Snap, in a statement. “Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while also driving fans to listen to the full song on streaming services.”
The company says that since the launch of Sounds in 2020, videos made with music from Sounds on Snapchat have collectively led to more than 2.7 billion videos created and more than 183 billion views.
The launch comes as Snapchat recently revealed that it has grown to over 750 million monthly active users. The company said it sees a path to reaching more than 1 billion people in the next two to three years.