Privacy-focused software maker Proton has launched a new family plan starting at $19.99 (€19.99) per month, giving up to six family members access to the full application suite.
The move comes as the Swiss company looks to bolster its paying subscriber base and connect more people to its growing ecosystem of products.
Founded in 2014, Proton initially hit the spot with an encrypted Gmail alternative called Proton Mail, but the company has added a slew of additional encryption-focused apps to the mix, including a VPN, calendar, cloud storage, and – as of last month – a password manager.
Proton’s pricing ethos has so far centered around the freemium model, with a free tier that gives access to all of its products, but with some limitations (e.g. reduced cloud storage). The company also offers a premium plan for individuals that starts at $7.99 per month, removing those restrictions.
A family affair
Now, Proton is taking a proven approach to technology to help more people use their products. Part of this is calling on them already the idea is that if an already privacy-conscious family member pays $7.99 a month, they’ll be happy to part with an extra $12 to get five more people to work. But of course, the family plan might also be enough to convince someone who’s already considering subscribing to go the whole nine yards and get everyone in their house on board in one fell swoop.
“A family subscription is one of our most sought-after services,” said Proton product leader David Dudok de Wit in a statement. “As a parent, I like to teach my kids the right ways to handle email, cloud storage, and internet security from the start. I know I’m not alone in this.”
Under the family plan, users get all the usual features that come with Proton’s products, including the promise of end-to-end encryption for emails, files, passwords, and events. The company has also multiplied the amount of storage available under the individual plan by six, meaning family members can share 3TB of storage across all products, with a bonus of 20GB each year.
While each $19.99 monthly plan includes six family members, it also commits them to 24 months — and it means they’re not really paying monthly, it just boils down to paying the $480 upfront for two years of coverage . Alternatively, they can pay the equivalent of $23.99 per month for a 12-month commitment, or if they really just want to pay monthly, they can select the $29.99 plan which can be canceled at any time.
The plan includes access to all Proton products, including Proton Mail, Proton VPN, Proton Drive, and Proton Calendar, though access to the Proton Pass password manager is limited for now while it remains a beta product.