As Pinterest continues to shift its focus to video content following the development of its video-focused Idea Pins, the company says it will now streamline its tools for all pin formats into one creation stream. That means both video Pins and static images, along with other editing features like stickers and overlay text, are now available from one updated experience. In addition to these changes, Pinterest is also rolling out a range of new editing features, measurement tools, safety features, and other engagement tools.
To create a video or image pin in the future, users simply select the “create a pin” option. The company notes that all content creators can add features like music, text overlay, and stickers to their Pins.
Pinterest says these changes will make it easier for creators to edit, publish and measure their content, while still allowing advertisers to create idea ads, video ads, collection ads and carousel ads as before.
As a result of these changes, Pinterest users can now access features previously only available with Idea Pins or business account users, including links, post-publish editing, and flexible aspect ratios. all Pins shall Involving the skill Unpleasant clutch Unpleasant everywhere, which Pinterest says allows users to monetize their content and further engage their audience.
“We are excited to unlock another monetization channel through links in all Pins,” the company wrote in a blog post. “Users can add links to any images, videos and even live streams from Pinterest TV, driving traffic and making connections with brands. The paid affiliate tool and product tagging using affiliate links (for US and UK) are now available to everyone as additional channels to earn money on Pinterest.”
All video Pins now also have improved stats, including views and watch time. Users can create Pins using flexible aspect ratios and edit Pin components after publishing, including the title, details, and links. This puts Pinterest more in line with rival platforms like Instagram, where selected content can be edited after publishing, allowing creators to correct or adjust the text for better performance, for example.
As part of these changes, users no longer have to tap through multimedia creations containing static images and videos. This type of content will now play automatically one after the other.
Pinterest also announced that all users will have access to a handful of community engagement features. Users can now add keywords they don’t want to see in comments. Users can create a filter under social permissions to automatically hide all comments with the specific keyword. And users can also comment on content on the platform by taking a photo and uploading it. In addition, comments such as heart and lightbulb emojis will be extended to all Pins.
A new Pin Scheduling API will also be made available to users of content marketing platforms and creative tools, allowing users to schedule Pins through those platforms.
When Pinterest first introduced Idea Pins in 2021, it seemed the company wanted to move from an online image board to a platform for creators. With these changes, Pinterest aims to streamline the content creation process into a unified format.
“By creating a simpler, faster way for content creators to harness the power of Pinterest, we’re making it easier than ever for our creators to reach an engaged audience, monetize, build a brand, and expand. printing what makes them unique and special, both on and on the web. of the platform,” Pinterest Chief Content Officer Malik Ducard said in a statement about the changes.
Additional reporting: Sarah Perez