Meta is rolling out new discovery and personalization controls for Facebook Reels

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Meta CEO Mark Zuckerberg announced today that the company is introducing new features that make it easier for users to discover and personalize Facebook Reels recommendations. The company is launching new personalization controls for Reels that allow users to customize what they want to see more or less of.

Now when you see a Reel, you can tap the three-dot menu at the bottom of the video player and select ‘Show more’ or ‘Show less’. Users will begin to see this option at the bottom of Reels, as well as videos in the Watch feed. If you select the “Show more” option on a Reel, Facebook temporarily increases the ranking score and for Reels like this one. Selecting the “Show less” option will temporarily lower the ranking score. Previously, Facebook rolled out the Show More and Show Less buttons to regular posts on the social network.

Image Credits: Facebook

Facebook is also introducing new labels on the Reels video player to explain why you’re seeing a particular reel. For example, Facebook will now tell you that it is showing a particular Reel because a friend of yours liked it.

In addition, Facebook is making it easier to discover relevant Reels by adding Reels to the main navigation at the top of Facebook Watch to give users quick access to short videos. In addition, when watching videos on Facebook, users can now scroll between Reels and long videos.

Today’s announcement comes a few weeks after Meta added support for longer Facebook reels of up to 90 seconds, along with some new creative tools, including a new templates feature that allows users to create reels using trending templates.

Meta has previously said that Reels is the fastest growing format and continues to grow rapidly. Last week on Meta’s quarterly earnings call, Zuckerberg said that time spent on Instagram has increased more than 24% since the company launched Reels on the platform thanks to AI-powered content recommendations. Meta CFO Susan Li seemed to shy away from an analyst’s question about whether Reels had a similar impact on Facebook, but repeatedly noted that on Facebook, AI-driven recommendations that don’t come from direct connections increase engagement. increase users.

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