Marvel’s top boss Kevin Feige thinks the company could adjust its plans for releasing shows on Disney+ and consume them better. In an interview with Entertainment Weekly, Feige said there is too much content on the internet and he wants Marvel stuff to stand out.
“I think one of the powerful aspects of being at Marvel Studios is that these movies and shows hit the zeitgeist. It’s harder to hit the zeitgeist when there are so many products — and so much “content,” Feige said.
“We want Marvel Studios and the MCU projects to really stand out and stand out. So people will see that as we move into phases 5 and 6, the pace at which we release the Disney+ shows will change so that they all have a chance to shine.”
Feige said Marvel is considering pursuing a two-pronged strategy: releasing fewer shows per year and keeping the releases spaced out for users to enjoy. Marvel Studios plans to release about seven shows in Phase 5, which will span 2023 and 2024. By comparison, the company had released eight shows in the two years of Phase 4.
This year’s Marvel releases on Disney+ include the second season of “What If…?” and “Loki”, along with the introduction of shows like “Secret Invasion” and “Ironheart”.
We’ve reached out to Disney for comment on how it plans to release these shows.
The studio’s release strategy could impact Disney+’s business, which lost 2.4 million subscribers for the first time in the past quarter. While the service gained 200,000 subscribers in the US and Canada, Disney+ Hotstar, the streaming service available in India and parts of Southeast Asia, lost 3.8 million subscribers. That poor performance is largely due to the loss of digital streaming rights to the Indian Premier League cricket tournament.