Link-in-bio platform Koji launches new tool to let makers sell e-books

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Koji, the link-in-bio platform that gives creators a digital showcase on social media platforms like Instagram and TikTok, has launched a new eBook tool that allows users to sell eBooks and audiobooks, the company announced yesterday.

The new tool is essentially a template that creators can use to sell any ebook or audiobook from social media platforms (Instagram, TikTok, YouTube, and Twitch, among others) and across the web. Koji also allows creators to create custom add-ons and shareable previews.

Please note that every time a customer purchases an e-book or audiobook, Koji charges a 10% fee.

Customers can download and view their purchase through Koji’s native reader and audio player. They can also choose to download and open files in their preferred e-reader, such as the Kindle app, or as an EPUB, PDF, or chapter audio file.

Koji previously launched a separate e-book template last year, which was one of the most popular Koji templates, claims Paul Bakaus, chief creators at Koji. However, that template is being replaced by this new ebook template, which gives users access to completely new features, such as the ability to add reviews and give buyers a free preview of chapters before prompting them to pay and get the full version. unlock . Bakaus also told us there is an option to sell bundled e-books and audio.

The new e-book tool is likely to be a hit with many users and their followers, especially “BookTok” creators, a subculture within TikTok where people recommend books to their viewers. At the time of writing, the BookTok hashtag on TikTok has over 113 billion views.

Overall, reading e-books has increased in popularity since the start of the pandemic, with 30% of Americans opting for e-books over physical books by 2021, according to a survey by the Pew Research Center.

Image Credits: Koji

Koji was founded by Dmitry Shapiro, who previously worked at Google and MySpace Music, and Sean Thielen, a self-taught programmer. The link-in-bio platform launched in March 2021 and now serves more than 500,000 creators, the company told AapkaDost. Notable creators and celebrities include Emily Dobson and Alice Cooper, as well as slightly “smaller” influencers such as Brown Girls Who Write, Lauren Giesting and Tasting Thyme.

Koji is free for anyone to use and is accessible to anyone regardless of follower count.

Koji is like many other link-in-bio tools where creators can link their social media accounts, merch shops, and other projects with one custom URL. However, the company also develops a variety of products that it previously called “mini apps.” Now called “templates”, Koji has optional add-on tools that each serve a distinct function, but all are designed for additional revenue. The company takes a commission on most products, ranging between 5% and 15%.

For example, the company recently launched an “Exclusive Article” app, which allows creators to lock written content such as articles, blog posts, and recipes behind a paywall. Linktree, a major player in the link-in-bio world, recently tested a paywall feature called “Payment Lock” to allow users to build payment links around their content.

In 2022 alone, Koji launched over 100 templates, such as a “Shopify Storefront” app, “Video Shopping”, “Watch Party”, “Listening Party”, and “Tip Jar”, among many others. In all, Koji offers access to over 200 of these templates, allowing creators to sell everything from exclusive images to custom shoutouts and more.

Image Credits: Koji

In addition to the templates, Koji also gives users access to analytics through a merchant dashboard, where users can see their earnings and gain insights about their customers, such as where they come from, what they buy, top customers, and so on. .

Other features Koji offers include video and gif backgrounds and “Highlights,” where users can move their most important links and apps to the top of the link-in-bio page.

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