Instagram’s founders’ news app Arifact launched a new suite of features on Monday, allowing users to report clickbait articles, comment with emojis, and share articles as images.
With the clickbait flag feature, you can now flag an article as misleading via the three-dot menu in the article view or by long-pressing in the feed view. The company says it will use these reports as signals to “prioritise helpful articles over misleading ones.”
Until now, the app allowed users to report an article with reasons such as “spam,” “paywall,” “broken image or link,” “I just don’t like it,” “too many ads,” and “false or wrong.” Misleading information.” It’s not clear how the company plans to separate some of these signals from clickbait.
Since the company just launched the tool, it’s observing data to understand how best to use it, Kevin Systrom told AapkaDost.
“Currently we are in data collection mode. We launched the reporting tool today and in the coming weeks we will decide how best to use it to benefit users. As you might imagine, there’s quite a bit of noise in these signals, so we think about it a lot,” he said.
Systrom added that Artifact is currently manually reviewing clickbait reports to prevent accidental deletion or modification of an article.
The other two features are also nice-to-haves. Users can now use one of six emojis such as “thumbs up”, “heart”, “smiling face”, “angry face”, “amused face”, and “sad face” in response to an article.
The app has also improved article sharing by allowing people to share a story directly as an image with different card options including source name and summary. Users can share the article directly to Instagram stories or save it as an image. In addition, they can select text from an article to share that part as a photo card.
Last month, the app launched AI-powered summaries for articles. This month it targeted writers by allowing them to claim their profiles and letting readers follow them.
“Maybe we can create this marketplace where we match consumers with the writers of the things they like to read, and we can build a following for these writers on Artifact,” Systrom said in a conversation with AapkaDost.